Luis de Alba

Luis Alba Garcia (born March 7, 1945[1] in Veracruz) is a Mexican comedian, famous for his character El Pirrurris[2][3][4] (the presumptuous son of a millionaire).

In 2004 he came back portraying the Pirrurris once again in one of Jorge Ortiz de Pinedo's adult-oriented comedy shows, set in a primary school where the students are played by adult actors.

Created sometime in the 1970s, the character is a very rich young man with a haircut similar to that used by the Beatles in their early years and depicts sarcastically and exaggeratedly the stereotype of a so-called "fresa".

So viewers would not take his remarks seriously, the character's locution and mannerisms are a parody of the so-called juniors, the pompous young sons of upper-class Mexicans, known for their tendency to dismiss anyone else as a naco.

Pirrurris has become a common Mexican epithet for someone who looks down on others, is a materialist and superficial but however non-intelligent and air-headed (although not aware of this), and act as if one were above one's real economic station.