As of January 11, 2012,[note 1][1] a thirty-second television ad,[2][3] about the luxury real estate development Boulevard Saint Germain, by Construtora Água Azul, of the Conserpa Group, began airing in Paraíba.
[1] In the advertisement, edited by publicist Alberto Arcela,[1] Geraldo Rabello invites his wife and two children to comment on the condominium, and says, "That's why I made a point of gathering my family, except Luiza, who is in Canada, to recommend this development.
[5] According to Geraldo, since the Rabello family was well known in Paraíba, viewers would notice the absence of the teenager, causing the producers of the commercial to add such statement.
[2][6] I didn't talk with the expectation of it going viral, I went with the script that was sent to me.The information about Luiza being in Canada was considered completely unnecessary in the ad, making it popular on the Internet.
[7] Shortly after the airing of the ad, it became the most talked about subject on Twitter, topping the national Trending Topics with the hashtag #LuizaEstanoCanada and becoming popular with several montages on Facebook and YouTube.
He also commented: "There is already a radio station from Canada wanting to find Luiza by any means because the Canadian government is after her.
"[9] After the video went viral, Geraldo confirmed that Luiza had already received proposals from several companies to star in television commercials.
"[12] In response, users created a Facebook event to celebrate Luiza's return, and almost 8,000 people confirmed their "presence",[10] and the number soon grew to 12,000.
[1] Luiza returned to Brazil on the 17th and was confined for two days in a hotel in the Ibirapuera region; she stated that she hadn't come back yet so as not to cause a commotion.
Luiza declared that she found out that it was popular on the Internet through Facebook and two friends who showed her the meme, causing her to get scared and consider deleting her Twitter account.
[6] After Luiza's return, the Presidency's press profile, via Twitter, published a joke with the meme: "With Luiza's return, who's going to Canada is Serra..." a fake news story mentioning that José Serra, from the Brazilian Social Democracy Party, would go to Canada after giving up his bid to run for the São Paulo mayoralty.
"[15] Journalist Carlos Nascimento, anchor of Jornal do SBT, used the opening of the January 19, 2012 edition to criticize the engagement around the meme, saying that he did not believe it was possible that "two such futile issues can draw the attention of an entire country.
"[note 2] The final sentence of the commentary had wide repercussions on social networks: "Luiza has already returned from Canada and we have been more intelligent.
Luiza won a short time later a course in London, from an exchange school, staying there for 40 days with her brother.
If there is not this connection, I go unnoticed.In July 2020, Luiza had already graduated and revealed that she was about to get married: "I practice my profession with a lot of love.
[5][21][22] According to news reports at the time, Luiza has her own dental practice in João Pessoa and was acting on the front line against COVID-19, doing tests at health posts.