The magazine began as a passion project aimed at celebrating and preserving the unique charm and cultural significance of VHS tapes.

The project places iconic video box covers in meticulously crafted scenes that reflect the essence of the films they feature, offering a meta mise-en-scène experience.

Each year's calendar highlights different cult horror films, showcasing the distinct and often exaggerated artwork that defined the genre during the late 20th century.

The character Rotty Rentals, an undead video store clerk, hosts and guides you through the calendar, providing facts and trivia about each month’s featured title.

It samples and explores the creativity and variety behind the often eye-catching and nostalgic stickers that adorned VHS rental tapes, offering insights into the cultural impact of these micro-artworks.