In June 2012, it launched its national "No One Deserves To Die" campaign to help raise awareness and change the stigma associated with lung cancer.
By the end of the campaign, more than 281 million impressions were made and market research proved a shift in sentiment around lung cancer.
In 2011, Lung Cancer Alliance supported the Lung Cancer Mortality Reduction Act, which authorized government research agencies with the Department of Health and Human Services, Department of Defense and Department of Veterans Affairs to develop a plan of action to coordinate prevention, early detection and treatment research for lung cancer.
In June 2012, Lung Cancer Alliance's California Chapter endorsed Proposition 29, a ballot initiative to increase tobacco tax by one dollar to fund cancer research and tobacco prevention programs.
On January 2, 2013, President Barack Obama signed the Recalcitrant Cancer Research Act of 2012 (H.R.