Frank Ian Luntz (born February 23, 1962) is an American political and communications consultant and pollster,[1][2] best known for developing talking points and other messaging for Republican causes.

His work has included assistance with messaging for Newt Gingrich's Contract with America and public relations support for The Israel Project.

[8] Luntz describes his specialty as "testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.

[14] Luntz's doctoral thesis[15] formed the basis for his first book, Candidates, Consultants, and Campaigns: The Style and Substance of American Electioneering.

Luntz has appeared as a consultant or panel member on a number of television news shows, including The Colbert Report, Capital Gang, Good Morning America, Hannity, Hardball with Chris Matthews, Meet the Press, PBS NewsHour, Nightline, The O'Reilly Factor, Real Time with Bill Maher, and The Today Show.

In addition to his work in the United States, Luntz also provides analysis for British news programmes such as Newsnight.

He has stated that he believes that stress over not forcefully speaking out enough against the 47th president Donald Trump is responsible for the life-threatening health consequences he has endured.

[27]In a 2007 interview on Fresh Air with Terry Gross, Luntz argued that the term "Orwellian" could be considered in a positive sense, saying that if one reads George Orwell's essay Politics and the English Language, "To be 'Orwellian' is to speak with absolute clarity, to be succinct, to explain what the event is, to talk about what triggers something happening… and to do so without any pejorative whatsoever."

"[9] Additionally in his 2007 interview on Fresh Air, Luntz discussed his use of the term "energy exploration" to refer to oil drilling.

James L. Martin, chairman of the conservative 60 Plus Association, described Luntz's role as being that of pollster and popularizer of the phrase "death tax.

Luntz went so far as to recommend in a memo to GOP lawmakers that they stage press conferences 'at your local mortuary' to dramatize the issue.

"[32] His second book, "What Americans Really Want ... Really: The Truth About Our Hopes, Dreams and Fears," climbed to #6 on the New York Times Business Best Sellers list.

In March 2011, Luntz released his book,"Win: The Key Principles to Take Your Business From Ordinary to Extraordinary".

Though he now believes humans have contributed to global warming, he maintains that the science was in fact incomplete, and his recommendation sound, at the time he made it.

Therefore, you need to continue to make the lack of scientific certainty a primary issue in the debate, and defer to scientists and other experts in the field.

"[42] In 2010, Luntz announced new research that shows the American people are eager for Congress to act on climate legislation that would promote US energy independence and a healthier environment.

And even those that don't still believe it is essential for America to pursue policies that promote energy independence and a cleaner, healthier environment."

He promised to help the Democrats on the climate committee, provided that they put "policies ahead of politics" and commit to nonpartisan solutions.

[44][45] In 2005, Luntz conducted a focus group broadcast on the Conservative leadership race on the BBC current affairs show Newsnight.

The focus group's overwhelmingly positive reaction to David Cameron was seen by many as crucial in making him the favorite in a crowded field.

[46] In March 2007, Newsnight invited him back to gauge comparative opinions on Cameron, Gordon Brown and Sir Menzies Campbell in the city of Birmingham.

[47] Another focus group of swing voters was analysed by Luntz in the lead-up to the November 2007 poll between the ruling Coalition and the opposition Labor party.

Luntz was brought in to conduct his research in a collaborative effort by Sky News Australia and The Australian newspaper.

[48] During the 2010 UK general election, Luntz led focus groups during the Prime Ministerial debates between Gordon Brown, David Cameron and Nick Clegg, and also appeared on the BBC's Daily Politics.

[citation needed] In August 2020, Luntz was asked what the defining principles of the Republican Party were, to which he responded, "You know, I don’t have a history of dodging questions.

"[25] On election day in 2022, Nov. 8, Luntz tweeted his prediction: "When the dust settles from the 2022 midterms, the GOP will have between 233–240 House seats – outdoing their total from 1994.

[56]In 2000 he was censured by the National Council on Public Polls "for allegedly mischaracterizing on MSNBC the results of focus groups he conducted during the [2000] Republican Convention.

'"[59] In an editorial response, the Wall Street Journal wrote that "PolitiFact's decree is part of a larger journalistic trend that seeks to recast all political debates as matters of lies, misinformation and 'facts,' rather than differences of world view or principles."

[61]The article was a response to an April 22, 2013 leaked recording of Luntz at the University of Pennsylvania, where he said conservative radio personalities (specifically Rush Limbaugh and Mark Levin) were being "problematic" and "destroying" Republicans' ability to connect with more voters, or even maintain a majority in the House of Representatives in the 2014 mid-term elections.

He's trying to find a legitimate, long-term effective solution to immigration that isn't the traditional Republican approach, and talk radio is killing him.