[1] Carriage makers Fenton and Edward Leicher, began in 1904 to build automobiles to order, in their coach-building factory.

A four-cylinder 40-hp model began production that year, and Luvernes entered the upscale automobile market.

This 60-hp Rutenber engine touring car on a 130-inch wheelbase, was painted "Luverne Brown" and had a solid German silver radiator.

[2] Luverne built coachwork for professional cars on a limited basis and in 1912 entered truck production.

[3] Luverne advertising emphasized their strong construction and attractive wood coachwork.