Luxury packaging

[1] As well as adding to the value of the product, luxury packaging fulfils various other roles; it enhances the image of the brand, increases consumer engagement through personalised packaging, performs a function, creates appeal and diversifies the product.

[2] Globally, the luxury packaging market continues to grow, driven by global trends of personalised packaging, attention to sustainability issues, and economic and demographic drivers.

The design criteria, performance (specified by package testing), completion time targets, resources, and cost constraints need to be established and agreed upon.

Authentication technologies can be used to help verify that the expensive luxury product is not among the many counterfeit consumer goods.

The final step involves designing matching accessories such as boxes or bag to complement the main packaging.