Many of the lollies had inventive wrapper designs; promotional cartoon strips were also launched to support sales.

The Lyons Maid brand logo, sometimes known as the 'Good Time Sign' but more generally referred to in-house as the 'Dancing Children', was initially developed by advertising agency Young & Rubicam to identify the brand in sweet shops and later on packaging and on ice cream vans, but was eventually phased in across the whole product range where it continued to be used on branding and shop signage until Lyons Maid was sold to Nestlé in 1992.

At that time, Nestlé combined its standard international blue-and-white ice cream logo with the Lyons Maid logotype and the three dancing children from the Good Time Sign until 1998, when the Lyons Maid brand was dropped in favour of a standardised Nestlé ice cream logo.

Lyons Maid's chief rival was Wall's ice cream now owned by Unilever.

With our new Lyons Maid products, we are taking advantage of these factors and introducing a range of family favourites, as well as re-establishing the brand".