Besides rally and the Ford partnership, the company also ran the official Bentley Motorsport outfit competing in the GT World Challenge Europe Endurance Cup between 2014 and 2019.

Victories in Greece and Indonesia saw faith in the small team rewarded, and they went on to finish runner-up in the manufacturers' championship.

The new car appeared in 1999 with a new driver, Colin McRae, and immediately sprang to the attention of the world press by recording fastest stage times on its first event, the Monte Carlo Rally.

[citation needed] With a move to new premises at Dovenby Hall, M-Sport expanded rapidly, employing over 170 people.

[11] For the 2008 season, the company employed the driving talents of Mikko Hirvonen and Jari-Matti Latvala in their challenge for the World Rally Championship.

M-Sport supplied cars, personnel, servicing support and/or other entry services to the following customer teams to compete in the World Rally Championship for Manufacturers: The company ran the one-make Fiesta Sporting Trophy rally series, which it launched in 2006, and the Fiesta Sporting Trophy International (FSTi) series.

[10][14][15] M-Sport started preparing Bentley Continental GT3 for Blancpain Endurance Series and British GT Championship in 2014.

[18] Works Ford WRC driver Mikko Hirvonen gave the car its first competitive outing on the Monte Carlo Rally leading the event from start to finish.