The contributions the firm has made to the aesthetic environment of urban life have been revolutionary in design and intent.
In 1965 M. Paul Friedberg designed an innovative play area at Riis plaza that would later be demolished in 2000.
This innovative play area was created to allow children of different ages to utilize the many different structures including a series of pyramids, mounds, and a tunnel in many ways.
His personal philosophy is summed up in the following quote: He is married to the landscape architect Dorit Shahar, and they have a daughter, Maya.
Friedberg's redesign separated the space into human scaled areas using pergolas, terraces and mounds.