The MACH Alliance is a non-profit profit advocacy group whose members include software vendors, systems integrators, agencies, and individual experts known as "Ambassadors",[1] advocating for open technology ecosystems.

[6] The MACH Alliance was founded in June 2020[4] by four companies: Contentstack, Commercetools, Valtech and EPAM Systems, plus ten inaugural members: Algolia, Amplience, Cloudinary, Constructor.io, Contentful, E2X, Fluent Commerce, Frontastic, Mobify and Vue Storefront.

[11] The MACH Alliance actively seeks software vendors, systems integrators, agencies, consultancies, and individual experts who share their vision for open and best-of-breed (a collection of specialized expert applications) enterprise technology ecosystems.

[12] The MACH alliance's main activities in support of their advocacy are events and the publication of various content pieces.

[17] Managing many cloud services from different vendors can bring maintenance hurdles and costs associated with tracking, monitoring, securing the integration points, and integrating the service components.