MADD Canada operates public awareness and education programs which focus on preventing impaired driving.

The organization's youth services programs include a multimedia assembly presentation which tours Canadian high schools and is seen by approximately 750,000 students annually.

[3] In December 2022, MADD Canada partnered with the Fredericton Police Force on their annual Project Red Ribbon campaign, aiming to promote sober driving during the holiday season.

In the same month, Fredericton police reported a four-year high in impaired driving arrests, totalling 199 as of December 16, up from 166 in 2021.

[4] On December 9, 2006, an article in the Toronto Star alleged that about 19 cents of every dollar the organization raised went to victim services and combatting drunk driving.