[2] MAMA has also been held in various Asian countries and cities outside of South Korea since 2010 and now airs internationally online beyond Asia.

[6][7] By the mid-2000s, the awards ceremony had attracted some international interest due to the spread of Hallyu, and it aired in China and Japan in 2008.

[2][8] In 2009, the event was renamed the Mnet Asian Music Awards (MAMA) to reflect its expansion outside of South Korea.

[8] In 2017, the awards ceremony was expanded to four nights, and parts of the event were held in Vietnam and Japan, in addition to Hong Kong.

[10][11][12][13] On July 20, 2021, it was reported by Ilgan Sports that the 2021 Mnet Asian Music Awards was undergoing discussion for the event to be held in Hong Kong despite the ongoing pandemic and travel restrictions.