MAMSER was an acronym for Mass Mobilization for Self Reliance, Social Justice, and Economic Recovery.
The bureau's task was to consult with thousands of Nigerians and recommend to the Armed Forces Ruling Council, a respectable and methodical transition program.
A central goal of MAMSER was to cultivate support for the transitional program of the Government.
The directorate however has produced a few notable Nigerians, including Tunde Adeniran, who became the head of the National Orientation Agency, Molara Ogundipe-Leslie, and Jonathan Zwingina, a senator of the Federal Republic of Nigeria.
MAMSER was eventually renamed National Orientation Agency and with a huge presence spanning across all 774 local governments in Nigeria, her current Director General is Alhaji Idi Faruk (MFR) and her headquarters is at Old Secretariat, Area 1 Garki, Abuja.