Headquartered in Orlando, Florida, the company operates at Universal Parks & Resorts locations around the world in the United States, Singapore, Japan, and China.

[6] As the park grew, Universal Creative was founded in 1968 under the name MCA Planning, and Development as part of MCA-Universal's recreation division.

Similarly to Disney's MagicBands, Volcano Bay uses TapuTapu wristband technology, which was later used in the Super Nintendo World areas.

[20] VelociCoaster is said to be Florida's fastest, tallest, and most intense launch coaster, traveling at speeds up to 70 miles per hour (110 km/h), and reaching a maximum height of 155 feet (47 m).

[21] VelociCoaster features two high-speed launches powered by linear synchronous motors, a top hat, four inversions, and an over-water heartline roll.

This area contains dozens of interactive elements, as well as two rides that let guests experience the world of the Super Mario franchise.

Universal Creative worked closely with Nintendo, including Shigeru Miyamoto, to create the area.

[28] Universal Creative's The Amazing Adventures of Spider-Man is a dark ride using advanced audio, with the sound accurate to 1⁄5 of a video frame.

[29] Universal Creative partnered with Oceaneering International to create a 12-passenger motion-base simulator pod capable of six degrees of freedom (heave, sway, surge, yaw, pitch, and roll), and 360-degree rotation (achieved with a ring and pinion gear system), all contained in an angled shell to direct riders' view.

Universal Creative's Phil Hettema and William Mason received inventor credits on the ride system patent, known as the SCOOP.

They developed a new process they called "squinching", used to account for a viewer's moving sightline and distorting the animation to match.

[30] In Amusement Today's annual Golden Ticket Awards, Harry Potter, and the Forbidden Journey debuted as the best new ride of 2010.

Other restaurants shared between several Universal CityWalk areas include Jimmy Buffett's Margaritaville, Bubba Gump, and Voodoo Doughnut.

[36][37] On December 19, 2023, Universal confirmed it had "acquired land" near Bedford, UK, and is "at the early stages of exploring its feasibility for a potential park, and resort at this site".

[51] Some notable patents include the SCOOP ride vehicle designed for The Amazing Adventures of Spider-Man in Universal Orlando Resort, interactive wand technology for the Wizarding World of Harry Potter, and moving portraits for the queue of Harry Potter and the Forbidden Journey.