He gained fame as part of the hip hop group 3rd Bass, who were active in the late 1980s and early 1990s and released three studio albums.

Serch introduced the rapper to Columbia Records and executive produced his debut studio album, Illmatic (1994).

MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club Motor City Live.

In 2018 he gave an interview with DJ Vlad in which he claimed MC Hammer had once taken out a $50,000 contract on Serch's life, following a misunderstanding over lyrics.

[10] Serch was an executive at HitPiece, a startup creating NFTs of songs that shut down in February 2022 under threat of action by Recording Industry Association of America, which labeled it a "scam operation" and after public criticism by major artists including Wolfgang Van Halen.