It operated 87 cineplexes, primarily in northern Mexico, with more than 900 screens at the time of its merger with Cinemex in 2008.
[1] In 2006, Multimedios sold MMCinemas to Latin America Movie Theatres (LAMT), a joint venture of private equity firm Southern Cross Group and Morgan Stanley.
[2] In February 2008, Germán Larrea Mota Velasco, owner of Grupo México, reached an agreement to acquire 80 percent of LAMT through holding company Entretenimiento GM de México.
At the time, MMCinemas operated 50 cineplexes with 804 screens in 22 states, primarily Nuevo León, Tamaulipas and Sonora, but with little presence in the Mexico City metropolitan area.
[3] Nine months later, Entretenimiento GM purchased the 493 screens of Cinemex from AMC Entertainment in a $315 million transaction that gave the company access to the Mexico City market.