By the early 2000s, MM Television was broadcast by more than 160 cable and satellite operators in Bulgaria reaching a potential audience of 4.3 million people.

On 10 September 2016 MM Television was relaunched as online TV channel with 24/7 streaming on www.mmtvmusic.com and IPTV/OTT in Bulgaria on Bulsatcom Fusion, Vivacom, SKAT, Net1 and 32 other local IPTV platforms.

The new owners of MM Television are former employees of the music channel who spent the last 16 years living and working in London, United Kingdom.

In 2019 MMTV aired a weekend dedicated to the EXIT Festival with a special selection of filmed shows given to the channel by the organisers.

The event marked the ten-year anniversary of MM's but eventually turned out to be the last show of this kind to be organised by the television channel.