[3] It operates four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa.

[5] Even so, between 2001 and 2012, Malt-O-Meal more than tripled its market share during a very challenging time for the breakfast cereal category.

He invented a combination of farina wheat and malted barley[12][13] hot breakfast cereal he called Malt-O-Meal.

Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, it was renamed the Malt-O-Meal Company.

In early 2001, construction was stopped and the plant was mothballed because the company had a significant decline in sales and profits.

Because of the much improved results, the site was taken off the market, construction was resumed, and the Malt-Meal Tremonton plant began production in 2004.

[17] In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for The Simpsons Movie and packaged one of their cereals, Tootie Frooties,[18] as "Krusty-O's".

At the same time, it also announced that it had surpassed Post to become the third largest producer of cereals in the United States.

[5] MOM Brands purchased the CoCo Wheats brand from Denny and Kim Fuller on June 30, 2012, while the rest of the company assets except the factory building were sold to Gilster-Mary Lee, a major competitor.