Post Toasties

[1][2] Post Toasties were originally sold as Elijah's Manna[3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908.

[4][5] In the 1930s, Post paid Walt Disney $1.5 million in the first year to design cartoon animals to illustrate its boxes of Post Toasties.

[6] As of August 2016, Post Toasties are listed as discontinued on the PostFoods web site.

[7] The term "Post Toasties" was also sardonically used in Texas to refer to the approximately 1,900 employees of the Houston Post, a newspaper in Houston, Texas, who were laid off when that paper ceased publication in 1995.

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