Other promotional initiatives included a Grand Theft Auto Online radio station and a performance on Saturday Night Live, becoming the first Spanish solo act to serve as the show's musical guest.

[10] It also won Best Latin Rock or Alternative Album at the 65th Annual Grammy Awards, while its lack of nominations in the general field categories was widely considered a "snub" by the Recording Academy.

[30] During a fan meet and greet in Mexico organized by Exa FM, Rosalía revealed that her new album would be "very different" from its predecessor and that the lead single would be released in November.

[31] Motomami was officially announced on 2 November 2021, the third anniversary of El Mal Querer, along with a 15-second trailer directed by Daniel Sannwald, containing a snippet of the title track as well as a tentative '2022' release date.

[37] During the album's creation, Rosalía drew influences from artists of all disciplines such as Héctor Lavoe, Nina Simone, Patti Smith, Bach, Michèle Lamy, Ocean Vuong, Yayoi Kusama, Ricardo Bofill and Andrei Tarkovsky.

[38] On 25 April 2022, she shared a seven-hour Spotify playlist of music that she was inspired by, dubbed "Inspo$ Motomami", which included artists such as Daddy Yankee, Madonna, David Bowie, Björk, Snoop Dogg, Manuel Molina, Carla Bruni, etc.

During tour season in 2019, Rosalía suffered from writer's block as she was constantly releasing new material and performing live, with isolation during the COVID-19 pandemic and partly moving with Frank Ocean to New York City helping the process flow despite being homesick.

[1] Critics compared "the degree of lyrical, rhythmic and sonic experimentation" to Beastie Boys' Ill Communication (1994) and Moby's Play (1999), and found similarities in Lorde's Pure Heroine (2013) and Nine Inch Nails' The Downward Spiral (1994) and in the works of Frank Ocean and Kanye West.

I tried to convey the ambivalence, if that makes sense—a place or context can be really exciting, but at the same time it can be very hostile.Motomami begins with "Saoko", an alternative reggaeton and experimental track with industrial and avant-jazz elements.

"[59] Rosalía sings about isolation and homesickness during her time in the United States within the pandemic in "G3 N15" as she also delivers a pessimist point of view of Los Angeles in between piano melodies.

A premium boxset containing a red 12" vinyl, a zine photographic shot by Carlota Guerrero in Mallorca and thank you note from Rosalía was sent to selected fans, personal friends and celebrities.

It contains five additional tracks, a remix of "Candy" featuring Chencho Corleone, a thank you voice message and a live version of "La Fama" recorded at Palau Sant Jordi, in Barcelona on 24 July 2022 during the Motomami World Tour.

The song, which features vocals by Canadian singer the Weeknd, was met with great critical reception for its neo form of classical bachata, and achieved commercial success in Europe and Latin America.

[76] Despite the lack of radio promotion, it became the singer's ninth number one single in Spain, while also entering the charts in Argentina, Portugal and Switzerland and reaching the top seventy on the Billboard Global 200.

Catalogued as "brilliant", the marketing campaign behind this third album mixed physical promotional banners, radio singles, magazine features, social media interaction and an extensive use of TikTok to tease future content.

With the lead single impacting radio stations and with the album's title and tentative '2022' date revealed, Rosalía covered the December edition of Rolling Stone en Español with an article written by Diego Ortiz narrating the recording process of Motomami.

[80] The singer would later grace the cover of GQ, El País, Vogue Italia and I-D.[81][82] The recording process of Motomami was also shared through a private Instagram page, 'holamotomami', which she made public in January 2022.

[89] Rosalía embraced the mixed reviews and backlash she received for her "kitsch" lyrics after teasing "Hentai" and "Chicken Teriyaki" on TikTok, reversing the initial negative idea through self-referential and self-deprecating humor.

[90][91][92] As for radio and television, Rosalía gave interviews to Zane Lowe for Apple Music, Leila Cobo for VP Latin, Amelia Dimoldenberg for Chicken Shop Date, Los 40, RTVE, Cadena SER, RAC 1, Catalunya Ràdio and Exa among others.

[96] On 7 April, Spanish musician and YouTuber Jaime Altozano analyzed Motomami the same way he did in 2018 with El Mal Querer, this time featuring direct notes from the singer.

[97] On 15 December 2021, a new radio station in Grand Theft Auto Online, Motomami Los Santos, premiered as a result of a partnership between the singer and Rockstar Games.

Coinciding with the release of the radio station, Los Santos' Eclipse Boulevard displayed many billboards promoting Rosalía's upcoming studio album.

[102] On 28 February, Rosalía announced a TikTok concert, titled Motomami Live, filmed in London and directed by Stillz, to celebrate the album's release.

The pre-show included thirty minutes of informal interviews with Brittany Broski, Camilo, Ibai Llanos, Lele Pons, Pabllo Vittar, Pharrell Williams, and Rauw Alejandro.

[111] In a five-star review, Diego Ortiz of Rolling Stone en Español wrote that Motomami "redefines the concept of the mainstream with its abstract sound exploration, where borders and genres are completely blurred.

[126] Mark Richardson of The Wall Street Journal agrees, writing, "...for Rosalía, this future-forward strain of pop is swirled together with rap, the Caribbean style reggaetón, dance, and, of course, flamenco—here, folk guitars collide with otherworldly digital processing.

It showcases Rosalía as a master, twisting together the contradictory strands of Latin and Anglo pop with traditional and vanguard forms and fresh sounds into a gloriously articulated radical approach that makes for obsessive listening.

"[113] Nathan Evans of The Quietus wrote that Motomami "darts away from the angelic image of Rosalía's previous work, stirring the cauldron to create an outlandish, genre-hopping revision of herself.

"[128] Pitchfork crowned Motomami with its "Best New Music" honor, with Julianne Escobedo Shepherd writing, "It feels rare to hear an album that's so experimental, that aspires to stretch itself out across genres and play with form, and that attains exactly what it sets out to achieve.

However, its omission in the Album of the Year category was dubbed a "glaring absence that shows that the Recording Academy still has a lot to learn about music in other languages" by Rolling Stone's Brittany Spanos.