MTV2 was a Canadian English language discretionary specialty channel focused on lifestyle and general entertainment programming aimed at youth and teen audiences.

During its early existence, MTV Canada aired various music videos along with its related music and entertainment programming, which led to CHUM Limited, the parent company of MuchMusic, to file a complaint with the CRTC, accusing MTV Canada of airing more programming that exceeded its licence and being a MuchMusic competitor.

Craig Media, in partnership with TD Capital Group Ltd, was granted a licence for a youth-oriented service known as "Connect", which would be catered to teens and young adults (but primarily the former) with programming such as "informal education, human interest, sitcoms, animation, and video clips".

[3] Due to genre protection rules prohibiting digital channels from unduly competing with existing analog services (such as MuchMusic), no more than 10% of its weekly programming could be devoted to music videos.

CHUM also accused Craig of using its promise of a teen lifestyle service as a backdoor to gain approval for a channel that would encroach on MuchMusic's protected format.

[4][7] CHUM's disputes over the channel were soon rendered moot when it acquired Craig Media in 2004, primarily to gain control of its A-Channel television stations in western Canada (which joined its Citytv brand).

[8][9] The new channel was built on interactivity, allowing its audience to "program, host and contribute to elements to the service and make it their own".

The network's final schedule as of March 2024 was made up of content produced for other Bell Media channels (including a daily morning block of Comedy Now!