With the artists platform any musician (indie to arena) could connect with fans through MTV, VH1, and CMT, both online and on-air.

The service never made it out of beta, though the web pages have not been taken down, and are primarily populated with third party meta-data, instead of MTV original content.

[1] Features allowing artists to upload their music were removed from the site after launch.

The library once included more than 16,000 videos, although many of these were subsequently removed from the site, as major music companies demanded significant compensation for their use.

MTV Hive was an editorial website for coverage of indie music genres.