MTV Southeast Asia was launched on 5 May 1995[1] at 8:00 pm Singaporean time[2] as a 24-hour English-language music channel broadcast from Singapore seen throughout Southeast Asia in territories including Indonesia, Malaysia and Singapore.

At launch, the channel had 31 advertisers with its Mandarin counterpart 16, bringing in revenues of "hundreds of thousands".

[5] From 1 May 2021 until 1 September 2022, MTV Southeast Asia shortened its broadcast of programs to 8 hours (4:00 pm to 12:00 mn (SGT)) to simulcast programs from sister channel MTV Live from 12:00 mn to 4:00 pm (SGT)) daily as MTV Southeast Asia focused on more music content with less entertainment programming on its schedule.

As part of a restructuring at Paramount Networks EMEAA, MTV Asia began to cease broadcasting in several territories.

[7] Its digital platforms, however, has been remain operational through its official YouTube channel and various social media sites.