[1] The German-speaking version of the channel launched in Germany, Austria and Switzerland on 1 February 2011.

The channel was based in Berlin and featured the best in music videos from newly established German and international acts.

[5][better source needed] Until the channels' closure, each January, MTV Brand New released a poll, listing the bands and singers that their viewers think would be the most successful during the coming year.

Originally named "Spanking New", the poll was introduced in 2008, where the winners were UK band In Case of Fire.

[6] Subsequent polls have been topped by acts such as Little Boots, Justin Bieber and Conor Maynard.