MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth and entertainment.
[9] In June 2013, Grupo Abril began the process of returning the MTV brand to ViacomCBS (now Paramount Global) due to the major financial crisis that both the group and the broadcaster were facing.
[10] MTV, acronym of Music Television, debuted in the United States on 1 August 1981 under the control of Warner-Amex Satellite Entertainment.
[17] In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.
Meanwhile, MTV Brasil announced that it will launch an FM radio station in January 2007 before gradually expanded nationwide.
[8] In early 2007, MTV Brasil stopped airing music videos, being its feature since its launch but was gradually reduced in the mid-2000s.
On 1 September 2008 starts transmitting on satellite Star One C2 (70°W South America coverage) by analog system PAL-M, free-to-air frequency 4010H after being encrypted since 1993.
On 15 May 2013, journalist Keila Jimenez published an article in her blog Outro Canal that Grupo Abril was not going to continue to manage the channel until the end of that year, due to the risk of bankruptcy.
On 12 June, Kelia posted that Grupo Abril was going to return the brand MTV to Viacom and was going to release a new channel in its place.
[21][22] This group belongs to José Roberto Maluf, former vice-president of SBT and Band, and current president of TV Cultura.
Due to its proposal and target audience, MTV Brasil gave its professionals extreme creative and expressive freedom, which led to different controversies during its 23 years of existence.
In the 1990s, MTV Brasil followed the trend of showing adult-oriented cartoons, such as Beavis and Butt-Head, Daria and, especially, South Park.
[27] In 2002, the 12th Civil Court of São Paulo ordered Abril Radiodifusão (now Grupo Spring) to pay R$7.4 million reais for each month in which a vignette was shown where, if paused at each frame, there were photos of women in sexual situations involving sadomasochism.
[28][29] In 2004, MTV began showing a ident that read: Tédio, falta de criatividade, confusão, burrice, conformismo... desliga a televisão e vá ler um livro!