It launched on December 6, 2005, from MTV's studios in New York City.

MTV Chi aimed to show the world what Asian American pop culture is all about, with music videos imported from Taiwan, Hong Kong and China as well as original programming showcasing up-and-coming artists in the United States and around the world.

[2] MTV Chi Rocks was the first concert celebrating young Chinese Americans held in San Gabriel, CA on September 23.

The concert featured the hottest names in Asian American music including Frequency5, Vienna Teng, Siris, Burning Tree Project, Kaila Yu, Adrienne Lau, Putnam Hall, and Far East Movement.

Headlining the blowout event was Jin the Emcee and hip hop group Jeff and Machi.