[1] The channel was launched on 29 November 2009[2] under a licensing agreement between MTV Networks Europe, a subsidiary of MTV Networks and CME, the owner of TV Nova.

The channel featured local advertising and sponsorship opportunities, along with subtitled or dubbed programming in Czech.

The most music on MTV Czech is played on Saturday's, from noon (12:05 PM) till Sunday morning (09:35 AM).

That is 21 hours straight of pure music content, which basically respects and reflects the original concept of MTV of a 24-hour music-only channel.

The oldest music videos to air on the network were "Imagine" by John Lennon and "Like a Virgin" by Madonna.