Nova Lady is a Czech free-to-air commercial television station belonging to the Nova Group, which is mainly aimed at a female audience, broadcasting Czech and foreign romantic series, films and reality shows.

For the first time, consideration was given to launching a Nova group station dedicated to women as early as 2011.

[5] The 12-year license for terrestrial and Internet broadcasting was granted by the Council for Radio and Television Broadcasting to TV Nova at its meeting on 10 August 2021.

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