It primarily produces content aimed at adolescent and adult audiences, including original productions for the namesake cable channel and its siblings, or theatrical films released through Paramount Pictures.

It went into expansion two years later, with Doug Herzog serving as president, to produce content for theatrical releases, broadcast television and cable, syndication, and the international marketplace.

[3] MTV Productions also tried for an entertainment strip called Real Time, to be distributed by Viacom Enterprises, and scheduled on air for the 1994–95 season, but never materialized.

[10] MTV developed its first feature film in collaboration with Paramount Pictures, Beavis and Butt-Head Do America.

[11] On August 21, 1998, MTV Films released Dead Man on Campus, which starred Tom Everett Scott and Mark-Paul Gosselaar.