Unlike VH2, which focused mainly on indie music, MTV Flux broadcast a wider range of music and music-related programming, with styles ranging from current chart hits to classic pop/rock songs.

The idea of the channel was to give viewers "control" by allowing them to send in video clips to the website and the TV channel if approved by the online community and (for television broadcast) MTV.

The first show broadcast on MTV Flux was Up, Up, Down, Down... (short for the complete Konami Code which serves as its full official title), an hour-long show, hosted by Colin Griffiths nominally about computer games interspersed with music videos and user-submitted content.

Other shows included: The MTV Flux website allows users to register and create a unique web page in the style of social networking sites like MySpace.

This page allows users create avatars and upload pictures and video.