MTV International also aired music-related specials and a few non-musical programs aimed at viewers in their teens and young adults.

A goal of MTV International was breaking "the barrier that does not allow certain artists and music to countries like America".

MTV International also made some changes to the channel; playlists were no longer on a separate page from the blog.

Some of the last music videos that MTVI showed on its channel were JYONGRI - "Possession", Hyori Lee - "10 Minutes", Plain White T's - "Hey There Delilah", and Michael Bublé - "Everything".

Bhav Singh served as the Managing Director and Executive Vice President of the Emerging Markets of the MTVI.