[4] MVE is a joint venture with IMG and influencers Joe Sugg and Caspar Lee.

[1] It was founded in 2018 under the name Margravine Management, as Sugg and Lee expressed interest in pivoting from content creation to the entertainment business.

[6] In September 2022 Dean Ondrus Coulson and Claudia Parrinello were appointed to oversee US operations before taking a global role from Jan 2023.

In 2023, they rebranded as MVE, and opened an office in Los Angeles, California to acquire talent in the United States.

[4] In July 2024, Minnie Harding was hired as UK Talent Boss, formerly at Simon Cowell's agency, YMU.