[3][4][5] Its publisher is Viestilehdet Oy,[6] which is owned by The Central Union of Agricultural Producers and Forest Owners (MTK).
[1] The paper focuses on news concerning agriculture and forestry management, rural businesses and country life.
[3] Maaseudun Tulevaisuus is published by The Central Union of Agricultural Producers and Forest Owners (MTK), which, in addition to its own political goals, traditionally has strong relations with the Center party.
[1] The paper has a special issue, Metsänomistaja (Forest Owner) which is published four times a year.
[16] In 2011 Maaseudun Tulevaisuus was the fourth largest paper in the country in terms of readership[17] and had a circulation of 83,259 copies.