The company was established in 1887, when founder Harald Halberg purchased Svend Bønnelycke's tobacco spinning mill[4] and continued as a modern tobacco factory under the name Harald Halberg Tobaks- og Cigarfabrik.
[5] The company traces its history back to 1826 when Svend Bønnelycke (1800-1876) established a tobacco factory in Svendborg.
Mac Baren's Choice series is a line of mild aromatic pipe and flavoured hand-rolling tobaccos aimed at a younger audience.
In 2010, Mac Baren introduced 7 Seas,[5] a line of American-style aromatic pipe tobaccos broadly similar to,[7] and intended to compete with, STG's Captain Black.
Sutliff was thereafter appointed distributor of all Mac Baren products sold in the United States.