The newspaper, whose print edition is published on weekdays, is independent of non-media business interests and emphasizes its "equidistance" towards Macau's six gaming companies.

[citation needed] The paper was launched to provide Macau with an independent English-language daily that caters for all its different communities interested in reading news in the world's "universal language," not just expatriates.

About half of the daily's readership are local Chinese, Portuguese and Macanese permanent residents, while the remainder are visitors, scholars, consultants, diplomats and others.

It is also focused on highlighting the importance of multicultural tolerance and understanding, as well as Macau's unique tangible and intangible cultural heritage.

Its local news articles are also released on Facebook (some of them in Chinese) and linked to Twitter and LinkedIn accounts.