Maccabi Tel Aviv is known as one of the best teams in Europe, having won 6 Euroleague titles since joining, and having sent numerous players to the NBA draft.

[citation needed] From 1969 until 2008, Maccabi Tel Aviv was sponsored by Elite, Israel's largest food company, and carried its name.

Doron Jamchy played 16 years for the Israel national team, and holds the record for appearances (191 international games) and points scored (3,515).

Maccabi Tel Aviv was the first Israeli club to enter the FIBA European Champions Cup (EuroLeague), in the 1958 season.

[2][3][4][5][6] Ralph Klein, Israel's most successful coach at the time, said that up until the enthusiastic Brody's arrival, Israelis had only viewed basketball as a fun game.

[8] To capitalize on Brody's quickness and speed, the coach abandoned the team's formerly slow pace, in favor of a fast-paced motion game, built around fast breaks.

[9] In the first round of the FIBA European Champions Cup (EuroLeague) Maccabi Tel Aviv defeated Real Madrid, 94–85.

[2][12] In the FIBA European Champions Cup semifinals, Maccabi Tel Aviv was matched against CSKA Moscow – the Red Army team.

[2][9][12][13] Six of its players had played on the Soviet national team that had defeated the United States in the 1972 Summer Olympics, and their captain was Sergei Belov.

[2][9][10] In the end, Maccabi Tel Aviv's "home game" was played in the small, neutral town of Virton, Belgium.

proclaimed a euphoric Tal Brody, in his heavily American-accented Hebrew, as a TV announcer pushed a microphone in front of him for a post-game quote, while people danced the hora around, him in excitement and celebration.

Miki Berkovich 1971–75, and 1976–88, Motti Aroesti 1974–88, Doron Jamchi 1985–96 and 1999–2000, Kevin Magee 1984–90, Lou Silver 1975–85, Ken Barlow 1987–90, Aulcie Perry 1976–85, and LaVon Mercer 1988–95 were the superstars of that Maccabi run.

Maccabi Tel Aviv beat Sinudyne Bologna, 80–79, in the Finals game, in Strasbourg, under head coach Rudy D'Amico.

Ariel McDonald 1999–2002, Anthony Parker 2000–02 and 2003–06, Nate Huffman 1999–2002, Šarūnas Jasikevičius 2003–05, Maceo Baston 2003–06, Derrick Sharp 1996–2011, Nikola Vujčić 2002–08, and Tal Burstein 2000–09 and 2010–12 were the top players of Maccabi during this era.

Sharp's miracle three-pointer to survive the EuroLeague Top 16 that year has become one of the classic shots in European basketball history, and is unforgettable for any Maccabi fan.

The players Šarūnas Jasikevičius, Anthony Parker, Tal Burstein, Maceo Baston, and Nikola Vujčić, coached by Pini Gershon, became a classic lineup in European basketball history.

After starting point guard "Saras" Jasikevičius left the team, to fulfill his lifelong dream and play in the NBA, Maccabi went back to the EuroLeague Final, in the 2005–06 season, but CSKA Moscow stood in the way of a three-peat.

Anthony Parker and Maceo Baston left after that year, and returned home, signing multi-million dollar contracts with NBA teams.

Center Nikola Vujčić stayed with Maccabi for two more years, playing in one more final, in the 2007–08 season, before leaving the team, and signing a multi-million dollar deal with Olympiacos.

Israeli Super League legends Derrick Sharp and Tal Burstein, remained with Maccabi, and continued to play for the team until 2011 and 2012, respectively.

Highlights included David Blu's game-winning triple against Khmki, Sofoklis Schortsanitis's dominance inside, and the defense of steals leaders Chuck Eidson and Doron Perkins.

Barca handed Maccabi another loss, this time in Tel Aviv – the only home defeat of the season – and ended Blatt's hopes for home-court advantage, in the next stage against Caja Laboral.

Maccabi Tel Aviv prevailed in the EuroLeague playoff series, as the injured Perkins' replacement in the starting lineup, Guy Pnini, set a single-game-career-high in scoring, along the way, and the team moved on to the 2011 Final Four.

[8][34][35] It was reported on 14 November 2011, that Maccabi also agreed to terms with Israeli NBA small forward Omri Casspi, to join the team in several weeks.

The game received worldwide media attention, after in response to Real Madrid's loss to Maccabi, over 18,000 anti-Semitic messages were posted on Twitter, in an outpouring of hatred against Jews.

The two-game aggregate score tournament took place at the HSBC Arena in Rio de Janeiro, Brazil, on 26–28 September 2014, to determine the champion.

Starting from the 2015–16 season, the team was named Maccabi FOX Tel Aviv, referring to the new main fashion line sponsor.

Maccabi Tel Aviv was eventually eliminated from the EuroLeague after the regular season, and played in the 2015–16 Eurocup Basketball Last 32 phase, but failed to qualify for the playoffs after a loss at home to BC Nizhny Novgorod.

During the summer, solid players such as Sonny Weems and Andrew Goudelock were signed, in hopes that they would lead Maccabi back to glory.

[48][49] Due to the events in Gaza beginning October 2023, Maccabi played all home games at Aleksandar Nikolic Hall in Belgrade, Serbia for the 2023-24 EuroLeague season.