Maceration is the winemaking process where the phenolic materials of the grape—tannins, coloring agents (anthocyanins) and flavor compounds—are leached from the grape skins, seeds and stems into the must.
In the production of white wines, maceration is either avoided or allowed only in very limited manner in the form of a short amount of skin contact with the juice prior to pressing.
[1] While maceration is a technique usually associated with wine, it is used with other drinks, such as Lambic, piołunówka, Campari and crème de cassis, and also used to steep unflavored spirit with herbs for making herb-based alcohol like absinthe.
The process of maceration begins, to varying extent, as soon as the grapes' skins are broken and exposed to some degree of heat.
[1] An efficient and modern method of maceration is the "pneumatage process" in which compressed air or gas is sequentially injected into the juice.