While they were with Warner Bros. Records, the album was to be issued under the title Life on Mars with a 2012 release date before it was pushed back and eventually shelved.

Additionally, they performed live at venues which included supporting 5 Seconds of Summer on the USA leg of their Rock Out with Your Socks Out Tour.

"[4] Feeling a sense of loss of identity and a need to rediscover themselves Jessica and Lisa decided to part ways temporarily.

[5] "Lolita" was a moderate success in Australia, peaking at number 23 on the ARIA Singles Chart and attaining a gold certification.

"[9] Lisa and Jessica eventually hired a lawyer in a bid to get out of their contractual obligations with the label and were successful, so by 2013 The Veronicas became an independent act.

[24] Most of the tracks were deemed "effortless" and he welcomed their return to music saying, "The world of pop is a more exciting and interesting place with The Veronicas out of traction and back in action.

"[23] Similarly, a writer for mX suggested that songs such as "Mad Love" and "Teenage Millionaire" were out-dated and would have been better additions to their previous album Hook Me Up (2007).

"[27] Jenny Valentish of Rolling Stone Australia described The Veronicas as being "rife with trend-hopping chart-stormers"[28] and awarded the album four stars.

"[29] The Veronicas was well received by The Courier-Mail's Noel Mengel who praised tracks such as "Cold", "Cruel", "Sanctified", "Always", "Line of Fire" and "You and Me".

"[22] James d'Apice criticised the overly "derivative" album stating that "originality is not their strong suit", but admitted that it "doesn't prevent them from being fun!

[38] When the album was made available for pre-order in Australia on 24 October 2014 an iTunes countdown single, "Line of Fire", was shared as a downloadable track.

[44] Performing in front of a sold-out crowd they debuted tracks "Dead Cool", "Whoa Oh", "Cold", "Let Me Out" and "Baby I'm Ready" which displayed a more "edgier rock sound" compared to their previous work.

[46] They performed "You Ruin Me" on other television shows including the Australian version of Dancing with the Stars[47] and Sunrise, where they also sang "If You Love Someone".

[48][49] On 30 October, The Veronicas performed seven tracks from the album for the first time on radio for Today Network's World Famous Rooftop.

[50][51] The duo supported 5 Seconds of Summer on the USA leg of their Rock Out with Your Socks Out Tour during November 2014 in Los Angeles and Phoenix.

[52] During the Phoenix shows, Jessica and Lisa wore identical figure hugging latex dresses in black and red, respectively, which were designed by Abigail Grey Danus.