The company has worked with authors such as Harlan Ellison, Peter David, Diana Gabaldon, Tanya Huff, Emma Bull, Elizabeth Bear, Mary Robinette Kowal, Seanan McGuire, Barbara Hambly, Martha Wells, Juliet E. McKenna, Aliette de Bodard, Jody Lynn Nye, Catherynne M. Valente, Rachel Swirsky, Melissa Scott, Hal Duncan, Lee Mandelo, Mary Anne Mohanraj, Nancy Holder, Sharon Shinn, Jeanne C. Stein, Colleen Doran, Jill Thompson, Jen Van Meter, Marjorie Liu, Sarah Monette, Mark Waid, Lyda Morehouse, Paul Magrs, Gary Russell, Robert Shearman, Lance Parkin, Andrew Cartmel, Steve Lyons, Lawrence Miles and Tat Wood.
Mad Norwegian was founded by Lars Pearson, a former staffer at Wizard Magazine, and is based in Des Moines, Iowa.
The majority of the company's output is reference guides to science-fiction series such as Doctor Who, Buffy the Vampire Slayer, Angel and The X-Files.
As a rule of thumb, such guides examine the continuity that governs each show --- taking into consideration how different episodes reconcile against each other, for instance --- along with critiques, theorizing and behind-the-scenes details.
The company has a series of essay collections pertaining to women and fandom: the Hugo-Award-winning Chicks Dig Time Lords (2010), Whedonistas!