Maddison "Maddie" Morrison is a fictional character from the British Channel 4 soap opera Hollyoaks, played by Scarlett Bowman.

Maddie was introduced to Hollyoaks along with her friends, Tilly Evans (Lucy Dixon) and Jono (Dylan Llewellyn).

Maddie made her first appearance in the episode broadcast on 21 June 2011 and departed on 15 November 2012 when the character was killed in the highly publicised Enjoy The Ride storyline.

Maddie is best friends with Tilly and George Smith (Steven Roberts), and Bowman loves the dynamic between them.

[2] Digital Spy reported that the three new characters would be introduced in a "special" storyline shot on-location in Abersoch, Wales.

[7] Joining Hollyoaks Sixth Form [...] Maddie immediately established herself as Queen bee - and no one is going to steal her crown!

Ruling with a mixture of beauty, manipulation and wit, Maddie knows the power of gossip and skillfully uses it to get what she wants - and woe betide anyone who gets in her way.

One of the few people to see her softer side is one Callum Kane [...] Maddie's focus on being the ultimate Queen Bee led her to become a downright bully.

[9] Maddie was dubbed "Maddie-avelli" by the official Hollyoaks website, who described her as "a master in deceit, intrigue and social puppetry".

[9] In April 2012, a writer from the Press Association that reported that Bowman enjoyed playing the role of the "bitch".

Maddie makes situations worse by acting like a "psycho" because "she doesn't want people thinking bad things about her".

[13] However, Clarke told Daniel Kilkelly from Digital Spy that Maddie's feelings for Bart are not reciprocated.

[10] Maddie encourages Sinead to begin a relationship with Gaz Bennett (Joel Goonan) to keep her away from Bart.

"[18] Duncan explained that Callum is not desperate for a relationship, saying [...] "He's much too introverted and likes to keep himself to himself and read his poetry - which unfortunately seems to make him all the more alluring to some of the ladies!

[23] Series producer, Emma Smithwick, felt that Maddie and Callum "had such chemistry together and it was time to see something happen [between them]".

[24] On 21 October 2012 Susan Hill from the Daily Star announced a future storyline would feature a "huge stunt" and that "lots of lives will be lost in the tragedy – the biggest Hollyoaks has seen".

[25] Daniel Kilkelly of Digital Spy revealed that "at least two characters are expected to be killed off in the momentous episodes, but their identities will be kept closely under wraps until transmission".

[28] Bowman said she felt it better not to announce her departure from the serial as "to build the suspense and the shock" and so her exit was memorable.

She admitted that she had found it difficult to "keep things under wraps" especially with social media nowadays and the large number of cast members.

Bart travels to Abersoch ahead of the girls and they later arrives to find him sleeping on the sofa with Maddie.

Maddie tells Sinead that she is Bart's ex-girlfriend and reveals that she is joining the same sixth form college as him.

Sinead tells Maddie that Bart has feelings for trans man, Jason Costello (Victoria Atkin).

Maddie is shocked when Callum's ex-girlfriend, Tara (Alex Childs), arrives to see him and is revealed to be an older woman.

Maddie, along with Ruby, Sinead, Jono, George and Neil, are involved in a bus crash while trying to get to Gretna Green.

Then the flaming door from the minibus comes hurtling down from the sky and hits her, killing her instantly as her friends look on in horror.

[30] Carena Crawford from All About Soap branded "minxy Maddie" as a "diva" and added "what a devious little liar she is".

Maddie's "intimacy issues and endless game-playing" mixed with Callum's coldness is not "a recipe for everlasting love".

After the queen bee saved her own skin by leaving poor Neil to die in pain when the minibus exploded, she was a goner herself after the flaming car door flew off the vehicle and crushed her.

"[34] Langford commented "Maddie's death was a bit of a shock, especially since she had survived the accident, only to be killed by falling debris.

I don't have a problem with villains and bad girls, but the show seemed to have trouble writing for her other than to be cruel to others, making her a shallow, one dimensional character.