[3] The idea of offering products from one state was then a novelty; now the concept has been often copied.

[6] The company also has a mail-order catalog and an e-commerce website where it sells goods from more than 2,000 Oregon manufacturers and artisans.

Products sold include food, clothing, jewelry, and arts and crafts.

[2] From 1997 until 2010, a lighted neon-and-bulb sign located atop the White Stag Building at 70 NW Couch Street in downtown Portland, facing the Burnside Bridge, advertised the company.

[8] During the Christmas season, the nose of the deer glows red in imitation of Rudolph the Red-Nosed Reindeer.