It stars Colley Bailey, Matt Mercer, and Ace Marrero as a group of college kids out to interview an author of a true crime book, only to end up targeted by a killer.
The group drives to Madison County, in order to meet David Randall, the author of a book based on a murderer named Damien Ewell.
Once they arrive in Madison County, Arkansas, they go to a diner and the locals rudely stare at them except for a seemingly kind old woman named Erma who tells them Damien Ewell doesn't exist and David Randall moved years ago but she does tell them David's old address.
James discovers a picture confirming the old woman, Erma, is Damien's mother so he walks back into town and on the way he is nearly run over by the hostile local who earlier threatened Will.
David says he was forced to lure James and his friends to Madison County in an attempt to save the kidnapped Kristen.
[5][6] In contrast, Dread Central and Fearnet gave more positive reviews, with Dread Central commenting that while "it certainly isn't a game-changing affair or anything", Madison County "should definitely prove to be an enjoyable experience for all the indie horror loving masses out there and makes for a fun little popcorn flick for the slasher film fans as well.