The company sold gas stoves on installments of $13 a month in the 1890s, and financed the Madison Cooking School.

[3] Construction at the complex has been ongoing: MG&E expanded into electrical appliances in the 1920s, promoting them in a magazine sent to customers.

Marketing expanded in the 1930s to send a saleswoman to rural areas to demonstrate appliances.

In 1944 American Light and Traction sold the company to its employees and to local investors.

As of 2001, MG&E provided electricity to 125,000 customers and natural gas to 112,000, reaching as far as Crawford County.