Madison James is a fictional character from the Days of Our Lives, an American soap opera on the NBC network.

Created by head writers Marlene Clark Poulter and Darrell Ray Thomas, Jr., she was portrayed by Daytime Emmy Award winning actress Sarah Joy Brown, who made her debut in October 2011.

In July 2011, it was announced that soap veteran Sarah Joy Brown would join the cast of Days of our Lives as newly created character Madison James.

[12] Madison James appeared in Salem for a business meeting with Brady Black (Eric Martsolf) and Victor Kiriakis (John Aniston).

After an awkward encounter with Brady prior to their meeting, the three got down to business and stuck a deal for Titan to purchase Mad World Cosmetics.

Madison also showed off her determination and fearless to go against competitor Kate DiMera (Lauren Koslow), her competition in the cosmetics world.

During a blackout at the Titan offices, Madison opens up about her past and her family, which leads to the pair becoming closer, and eventually sharing a kiss.

[16][19][20] Supporting Brady, she urges him to visit his father John Black (Drake Hogestyn), who was currently in custody under house arrest, on fraud charges.

[16][19][20] To avoid her blooming feelings for Brady, Madison focused her efforts on taking down her professional competition, Countess Wilamena.

[16][21][22] While devising her plan against Kate, Madison's relationship with Brady turns stale when he begins to give her the cold shoulder.

[16][21][22] Despite agreeing with Brady to keep their relationship secret free, Madison continues to receive mysterious phone calls about her being in Salem.

[16][23] Madison and Brady are then railroaded when their plan backfires, and Sami quits MadWorld to go work permanently for Kate at Countess Wilhelmina.

[25][27][28] When her relationship with Brady begins to hit a standstill, Madison agrees to end her crusade against Kate and the pair admit their love for each other.

[31] "Don't know if it's true, but, who ever leaked that story should consider that no one wants to find out they have lost their job via Twitter [...] Ken Corday & Greg Meng are class, they would not do that to us.

[29][33] After attempting to divorce him, Ian insists on staying with Madison, even framing her into the marriage stating that if she continued her relationship with Brady he would pursue federal charges against him.

[38][39] Madison confides that if he did not take a drug test, after seeming off during a meeting at the Brady Pub,[38][40] she would not enter into another unstable marriage.

[41] During a special event being held in honor of the late Dr. Lexie Carver (Renée Jones), Madison plans to wed Brady.