The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others.

[1] Madison Reed was founded in 2013 by Amy Errett and is headquartered in San Francisco.

[2] In 2017, Madison Reed opened brick-and-mortar "Color Bars" in San Francisco and New York City for root touch-ups and glosses.

[5][non sequitur] Madison Reed announced that it would begin using "raw photography" in all advertising imagery, signified with a "Real Mark".

[9][10][11] In 2019, Madison Reed announced plans to expand to over 1,200 Ulta Beauty stores by the end of the year.