A magalog is a promotional copy of a magazine, mostly in a 12-page catalog format.
The name is a portmanteau of "magazine" and "catalog"[1] and was coined and used by Gary Bencivenga, a direct response copywriter.
[2] Magalogs are used in other verticals and have been used successfully to sell dietary supplements, books, information products, and sports equipment.
Results from magalogs are closely measured in order to determine the ROI of the mailing.
They are designed to produce maximum enthusiasm and positive outlook for a brand.