The Magasin du Nord Fashion Prize is awarded annually by the Magasin Foundation to an up and coming Danish fashion designer or brand.
The fashion award was first presented under the name Dansk Design Talent (Danish Design Talent) by the Magasin Foundation in 2013.
It changed its name to the Magasin du Nord Fashion Prize in 2017.
The nominees are selected by a panel of Danish design business and branding specialists.
The final winner is selected by an international jury based on criteria such as design, brand value and business plan.