Aimed at providing an affordable television service for families, DStv introduced a new pay-TV package for low-income households, initially branded as M-Net Lite.
The channel was constantly repositioned to fit in with other M-Net brands, but failed to draw significant viewership due to its low picture quality.
[5] MagicWorld’s programming initially included a mix of reruns, simulcasts and first-run shows from M-Net and Channel O.
Its prime-time schedule featured popular African-produced movies and series, and reruns of international content first seen on M-Net.
After 2009, MagicWorld began simulcasting V Entertainment from Vuzu and offered highlights or full episodes of reality shows like "Idols" and "Big Brother Africa."