Africa Magic is a collection of Pay TV entertainment channels that focus on African programming, most popularly Nigerian series and movies.

Africa Magic was launched in July 2003 as a movie and general entertainment channel geared at showcasing Nollywood talent and African culture and couture.

A contemporary lifestyle entertainment channel with predominantly movies and talk shows, as well as series from Mzansi Magic.

A channel inspired by Africa's traditional roots with movies and series depicting cultural aspects.

The Africa Magic Viewers' Choice Awards (AMVCA) is an annual accolade presented by Multichoice recognizing outstanding achievement in television and film.